The Design Method

Design is a process that leads to an outcome.

Eric Karjaluoto

The Design Method, A philosophy and process for Functional Visual Communication by Eric Karjaluoto.

Some praises for the book: “This book is for every designer on the planet. The Design Method is proof positive that it is possible to make timeless, beautiful design that actually succeeds in the marketplace.”—DEBBIE MILLMAN, PRESIDENT DESIGN, STERLING BRANDS

“If you want to expertly navigate the exploding potential that design now holds, this is the best new guidebook I know.”—BRIAN COLLINS, CHIEF CREATIVE OFFICER, COLLINS

This compact light book is an amalgamation of Design and Business, how one should go about the whole Process. Some of the Key things that you will gain upon are listed below

It also talks about Design myths, creating purposeful design, some of the points are very relevant for any design thinker, student and a practitioner, while some points might not fit in very appropriately, it’s important for any designer to keep an open mind.

About the Author: Eric Karjaluoto is a creative director at smashLAB, as well as a founding partner of the agency. Over the years, he has helped a broad range of clients including The Vancouver Aquarium, the University of Minnesota, and The Nature Conservancy with their strategic, design, and communication challenges. To know more about him please visit his website here.

New Riders; 1st edition (August 13, 2013), 978-0321928849, Paperback 240 Pages

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